Imagitrue

Menu
Free Consultation

Client Overview

Bobbie Charles Academy is a premier training institution in Australia, delivering accredited and advanced aesthetic and beauty therapy courses. As a trusted extension of the Bobbie Charles brand, the Academy empowers future beauty professionals through career-focused education and hands-on training.

With a solid foundation in the beauty industry, the Academy already had a strong vision for its digital presence. However, they needed a platform that truly matched their brand’s credibility — a space that was not only beautiful but also functional, seamless, and conversion-oriented.

The Challenge

The goal was to develop a digital platform that could:

  • Reflect the premium, professional image of the Academy
  • Clearly communicate course offerings, benefits, and accreditation details
  • Provide an intuitive and smooth user experience — especially for prospective students navigating the enrolment journey
  • Launch an effective email marketing strategy to keep the audience engaged and nurtured

Importantly, the client came to us with a clear design vision and ideas to improve the user experience. Our job was to take that input and turn it into a polished, high-performing, professional website with all the functionality required for student engagement and growth.

Our Solution

1. Collaborative Website Development

We built the website from scratch — guided by the client’s creative input and feature preferences — with a focus on:

  • A scalable architecture to accommodate future course offerings
  • Secure and responsive development for cross-device access
  • A CMS that’s easy to manage, enabling the Academy to handle content updates independently

This collaborative development process allowed us to build a solution aligned with both the Academy’s goals and the end user’s needs.

2. Email Marketing Setup & Strategy

To extend engagement beyond the website, we implemented a tailored email marketing strategy that included:

  • Branded email templates consistent with the Academy’s visual identity
  • Automation flows to follow up with enquiries and nurture leads
  • Audience segmentation to deliver the right message to the right users
  • Tracking tools to measure performance and optimize content over time

This ensured that prospective students remained connected and informed throughout their decision-making journey.

3. Website Design & User Experience (UI/UX)

The client brought forward thoughtful ideas around structure and design, which we refined and implemented with a professional finish. Our focus was on:

  • Translating their brand identity into a clean, elegant layout that reflects the Academy’s premium positioning
  • Strategically placing course information, accreditations, and benefits to simplify navigation
  • Creating a mobile-first experience so prospective students can browse and enrol from any device
  • Enhancing user journey flows based on client insights to reduce friction and increase conversions

The result was a professional, visually compelling website that balances form and function — optimized for both aesthetics and outcomes.

Results

Since the launch of the redesigned website and email marketing campaigns, Bobbie Charles Academy has achieved:

Enhanced Brand Perception:

The final site presents a polished, professional image aligned with their high standards

Higher Engagement:

Email campaigns outperformed industry benchmarks for open and click-through rates

Better User Experience:

The collaborative UX enhancements have made the student journey more intuitive and accessible

Operational Efficiency:

The easy-to-manage backend and automated emails have freed up time for the team to focus on education and student support

Final Thoughts

Our collaboration with Bobbie Charles Academy was rooted in understanding their values: professionalism, empowerment, and excellence. By creating a well-designed, high-performing website and supporting it with smart email marketing strategies, we helped the Academy grow its digital presence, reach more students, and enhance their overall operational efficiency.