Digital Marketing Process
Discovery
- Understand the Business
- Understand the Target Geographical Locations
- Understand the Target Customers and their Personas
- Understand the Competitors through Competitive Analysis
- Perform the required Market Research
Analysis and
Building Strategy
- Review the current performance of the business
- Check if there is any existing SEO being performed
- Check if there is an existing web presence
- Start with Building the Strategy according to the current performance
- Based on that, Start with SEO, SMM, SEM as needed
- Setup Goals According to the Strategy
Website Recommendations
- If the website exists, review and make recommendations
- Optimize the website accordingly
- If there is no website, First create the one fully optimized
Goal 1:
Getting on Page-1 on Google
1
Onsite SEO
- Perform the Keyword Research and finalize Target Keywords.
- On-page optimization and internal linking structure
- Optimize Meta Tags
- Website Speed Optimization
- Sitemap Creation and upload
- Robots.txt Creation and upload
- Overcome the factors which detected during Website Analysis.
- SEO Friendly URL Structure Optimization
2
Ongoing Offsite SEO
- Search Engine Submission
- Social Bookmarking
- External Blog Creation
- External Blog Content Writing
- External Blog Posting
- External Blog Promotion
- Web Blog Posting
- Web Blog Content Writing
- Web Blog Promotion
- Guest Blogging
- Press Release Content Writing
- Press Release Submission
- Business Listing
Goal 2:
Social Media Presence and Promotion
1
Social Media Strategy
- Social Strategy Development
- Social Media Consulting
- Finalizing the Platforms such as Facebook, Twitter, LinkedIn, Instagram based on Business relevancy
2
Business Page Creations and Management
- Social Strategy Development
- Social Media Consulting
- Finalizing the Platforms such as Facebook, Twitter, LinkedIn, Instagram based on Business relevancy
3
Paid Advertising
- Plan and build-up strategy for paid advertising
- Run the paid ads as required.
Goal 3:
Pay Per Click Google Adwords
1
Pay Per Click
- PPC Strategy Development
- PPC Research
- Campaign Setup
- Turnkey PPC Campaigns
- PPC Optimization
- Weekly Reportings