Naltic
Case Study: Transforming NALTIC Industrials’ Online Presence with Strategic Website Design and Developmentc
Client Overview
NALTIC Industrials is a premier supplier of industrial hardware and specialty chemicals servicing sectors such as Aerospace, Military, Gas/Oil Wellhead, and Manufacturing. With a nationwide warehouse network across Salt Lake City, Los Angeles, Cleveland, Columbus, and Detroit, NALTIC delivers superior service and lead times to clients worldwide.
Despite its strong industry presence and a broad product range — from Cleaners and Conversion Coatings to NDT and Tank Heaters — NALTIC’s online presence didn’t reflect the full scope or credibility of its operations. That’s where our collaboration began.
The Challenge
NALTIC needed a modern, user-centric website that could:
- Represent the brand’s industrial strength and global scale
- Provide a seamless browsing experience across devices
- Showcase product categories clearly and professionally
- Improve usability for B2B clients who value speed, reliability, and trust
- Incorporate strong SEO foundations for better online visibility
Their existing site was functional but lacked the visual polish, structure, and performance required to serve high-level procurement managers, engineers, and decision-makers in a competitive, fast-moving industry.
1. Discovery & Strategy
We began with deep market research and stakeholder interviews to understand:
- The core values and selling propositions of NALTIC
- The specific user journey of industrial buyers
- Industry best practices in UI/UX for B2B commerce
2. UI/UX Design
Our UI/UX design team crafted a clean, authoritative interface that:
- Instantly communicates industrial credibility
- Enhances trust with structured layouts and professional typography
- Prioritizes usability, intuitive navigation, and quick access to key product information
- Is fully responsive across desktop, tablet, and mobile devices
3. Custom Website Development
- If the website exists, review and make recommendations
- Optimize the website accordingly
- If there is no website, First create the one fully optimized
Key Features Delivered
- Fully responsive and modern UI
- Intuitive navigation system designed for engineers and buyers
- Structured product display with easy-to-update CMS
- Speed-optimized backend for faster page loading
- Clear brand storytelling through design and messaging
- SEO-friendly architecture for better Google rankings
Results
Since the launch of the new NALTIC website, the company has experienced:
Key Features Delivered:
Visitors are spending more time on the site with lower bounce rates due to intuitive navigation and focused content design.
Increased Inquiries:
Enhanced call-to-actions and streamlined forms led to more product requests and client outreach.
Stronger Brand Image:
The new design better reflects NALTIC’s scale and professionalism, impressing clients and partners alike.
Mobile Accessibility:
A fully responsive experience ensures field engineers and procurement teams can access product details on the go.
Final Thoughts
Our partnership with NALTIC Industrials showcases how great design and thoughtful development can elevate even the most industrial brands into the digital spotlight. By focusing on functionality, trust, and professionalism in both the UI and UX, we helped NALTIC build a digital foundation that supports its continued growth in the competitive industrial market.
