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Client Overview

Roaming Whiskers is a brand dedicated to adventurous pets and their owners — offering high-quality, travel-friendly products like portable litter, pet essentials, and accessories. Their mission is to make travel with pets more convenient, safe, and joyful.

The brand had already taken meaningful steps toward establishing an online presence with a functioning website and active brand identity. When they approached us, they were ready to take that foundation to the next level with strategic improvements in design, performance, user experience, and digital marketing.

The Challenge

While the initial website served its purpose well, Roaming Whiskers wanted to:

  • Enhance the visual appeal of the website to better reflect their brand personality
  • Improve the user journey for mobile and desktop users
  • Boost engagement and conversions
  • Build a consistent and engaging presence on social media
  • Drive traffic and awareness via targeted digital marketing

Rather than start from scratch, we built upon their existing platform to refine and elevate every touchpoint across the customer journey.

Our Solution

Website Redesign & Development

We enhanced the overall look and feel of the existing site with:

  • A clean, playful, and pet-loving aesthetic that aligns with the brand identity
  • Responsive design elements for flawless viewing across all devices
  • Optimized layout and product pages to drive conversions
  • Streamlined navigation and faster load times for improved user retention

Our development team ensured the backend was easy to manage and update, giving the Roaming Whiskers team more control and flexibility.

2. UI/UX Design Enhancements

We reimagined the user interface with an intuitive shopping experience in mind:

  • Clear product categorization
  • Minimal clicks to purchase
  • Engaging visuals that highlight product benefits

The UX overhaul helped reduce friction and made the purchasing experience more seamless and enjoyable for pet owners.

3. Digital Marketing Strategy

To expand their reach and generate qualified traffic, we implemented:

  • Meta Ads targeting pet owners and travel-loving audiences
  • Conversion-focused landing pages to support ad campaigns

We also introduced analytics tools to track user behavior and optimize ongoing campaigns.

4. Social Media Marketing

We developed a tailored content strategy for platforms like Instagram and Facebook to:

  • Showcase the brand’s fun, relatable voice
  • Share user-generated content and reviews
  • Promote new launches and seasonal offers
  • Educate audiences on product benefits and travel tips

This helped grow community engagement and positioned Roaming Whiskers as a lifestyle brand for modern pet parents.

Results

Since the collaboration began, Roaming Whiskers has seen:

Stronger Brand Identity:

A consistent look and tone across the website and social platforms

Improved Website Performance:

Faster load times, lower bounce rates, and increased average session duration

Higher Conversions:

Improved UX and optimized product pages have resulted in more purchases

Expanded Reach:

Strategic marketing and social media engagement have brought the brand in front of a larger, more relevant audience

Final Thoughts

Roaming Whiskers already had a heartfelt brand and a clear purpose — we simply helped them amplify it. By improving the design, refining the user experience, and aligning digital efforts with strategic marketing, we helped them attract more attention, convert more visitors, and grow their presence in the pet travel niche.

This collaboration is a testament to how thoughtful design and marketing — layered on an already solid foundation — can unlock new opportunities for growth.